Word to the wise: If you're going to spend thousands of dollars to set up your new restaurant - stock it with inventory, get staff on the payroll, plan your menu -  then you need to budget for restaurant marketing. What do the most successful restaurants in the world have in common? That's right, Wendy's, McDonalds, KFC plus any number of casual and fine dining restaurants... none of them would have than more than one store if they didn't recognise the importance of marketing.

Branding, promotions, advertising and keeping up with current market trends will keep your name in front of your customer. You cannot afford to invest without the final ingredient of Marketing - the #stardust that will make your concept glow.

If you build it, they will not just simply come... unless you invite them.

 Running a restaurant is no small feat. It will demand much of your time, energy, patience and resources to keep even a small restaurant up and running on a daily basis. Time must be spent on designing weekly graphics, creating beautiful menus and posting on different social media outlets. If you don't invest the time and funds to get these crucial factors done, you run the risk of getting lost in the crowd when people are thinking about where to order lunch or go out to dinner.

Here are a few of the ways you need to do to you make sure you cover your marketing properly.

  • Social Media Set-up: Have all the major social media accounts professionallly set up with your short and long profiles, description, contact info and ready for you to start posting

    • Facebook Page
    • Instagram
    • Twitter
    • Pinterest
    • Google Plus
    • Post once to Instagram and have the others automatically update
  • Graphic Design: Facebook cover pages, shareable menus for social media and Whats App

butwaittheresmore shamwowBut wait... there's more.... MENU CONSULTING

  • Bring your menu already written and have it priced for Food Cost, determining potential profit per item.
  • Know what you want but not exactly? Have a professional menu written with or without food costs.

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